Modelling vs. mimicking

There are two types of people in the online world: those who model and those who mimic. Modelling is taking best practices from the best people and building something on the same structure that you make your own. Mimics take what someone else has done and churn out the exact same thing, hoping that because […]

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Social media vs. social networks

Social Media is a catch-all term for things online that have social elements. Blogs, podcasts, videos (and video sites), Twitter, Facebook and other places. If you can share, comment or interact in any way, it’s social media. Social Networks are those platforms on which you assemble a network (see what I did there?) of friends, […]

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What should I create?

When we’re starting out with content creation for the world in which we operate we have to ask ourselves what it is that we want, or need, to create. There are almost limitless options, from podcasts to vlogs to plain-text blogs, all of which are viable answers to the question. The true answer, though, comes […]

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How to make non-fiction transmedia-friendly

The most exciting form of storytelling is the one that happens across multiple platforms. Too often, though, people see transmedia projects as being best suited to fiction where you can carefully plan, create and schedule the release of your work ahead of time. That doesn’t have to be the case, though. Non-fiction can be just […]

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Don’t get mad OR even

If someone does us wrong getting mad, demanding to get even, isn’t going to get us anywhere. Instead we need to allow the anger, acknowledge the desire for revenge, but then take a deep breath and realise that all we’re likely to do is make the situation worse, irretrievably damage the relationship and increase our […]

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Get a gimmick

At some point in history, gimmickery got a bad name. Having a gimmick became something that sleazy marketing people did as a back-handed way of over-promising and under-delivering. In the digital space, however, gimmickery is coming back in a big way. It’s no longer about pathetic add-ons with no value, about useless additional products rolled […]

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Why calendars matter

Although I don’t personally advocate the slave-to-calendars approach to content creation – nothing drains creativity faster than being told what we must create – I do like to create a schedule as much as I can. Having a good 4-weeks-ahead brainstorming session once a month can help shape ideas, messaging and content creation in a […]

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Buzz vs. Hype

A couple of weeks ago passive income king Pat Flynn spoke on his Podcast about the differences between buzz and hype and enlightened me to something. Hype is an Americanised word meaning “swindle or extravagantly promote” and sums up the difference between the two words (and techniques) perfectly. Whenever we create we want to build […]

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Editorial calendars

If we want our platform to really sing, we need our content to deliver timely, effective, useful and applicable advice/help/guidance/inspiration. The best way of staying relevant is to keep your calendar up-to-date with what’s going on in the world. There’s no point releasing a blog post about how the football World Cup affects your business […]

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Disconnect: nothing is THAT important

My wife had a blood test at our local hospital the other day and noticed a sign that read: “Please do not answer your phone while you are having blood taken.” The nurse explained that they had to put it up because people would be having blood taken and would reach down to their pockets […]

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