Get a gimmick
At some point in history, gimmickery got a bad name. Having a gimmick became something that sleazy marketing people did as a back-handed way of over-promising and under-delivering.
In the digital space, however, gimmickery is coming back in a big way.
It’s no longer about pathetic add-ons with no value, about useless additional products rolled into a package, it’s about having something that people will talk about, that makes you remarkable, shareable.
Getting a gimmick in your content is how you stand out. Just make sure it’s not a free bobble-head.