POSTS IN Creativity

Go analogue

Gretchen Rubin of the Happiness Project helped me realise the importance of going analogue in some situations. She’s a big note-take (much like me) and uses a small notebook to write things down in every day conversations, which she spoke about in her post with tips for making people feel smart. It made me think: […]

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Be the audience before the producer

A few weeks ago, I heard someone of note in the social media space say in a presentation, “I’ve recently [started] podcasting. I’ve recently started listening to podcasts.” That’s the wrong way round. If we have never been the consumer, how do we know what works and what doesn’t? Innovation comes from trying new things, […]

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When did you last craft content?

I write every day. I’ve made it a habit. I wake up, sit in chair by the window and read for 20-30 minutes with a cup of tea (that’s the Englishman in me), then move over to my Grandfather’s writing desk, open up my laptop to FocusWriter and spend 30 minutes just writing, nothing else. […]

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Using contentment to keep at it

Keeping going can be almost as hard as starting up. To start takes courage. The first step takes a willingness to put ourselves out there before we believe we’re ready because we all know that if we wait for ‘ready’ we’ll never get anything out of the door. To keep going requires faith. Faith that […]

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Freedom vs. Limitations

I wrote on Tuesday about the freedom of creating without limitations. Today I want to contradict myself because knowing what you can’t do can be just as valuable as what you can. Independent filmmakers often say they love the challenge because, without the “money hose” of Hollywood productions, they are forced to find more creative, […]

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The money hose

Filmmakers often talk about the Hollywood “money hose”: problems on big-budget films are simply “washed away” by throwing money at them, not always in a way you’d expect. On a major studio production, it can cost anywhere from £250,000 to £millions every day to keep the shoot running once you account for crew, equipment rental, […]

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On endings (Part II)

(Part I is here) “Art is never finished, only abandoned.” Leonardo da Vinci Anything we create will end. Endings can be rough – I still remember (on the smallest scale) the sense of deflation that came at the end of school productions; I’d almost always get ill straight afterwards. That difficulty, though, is why it’s […]

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Impact: showing vs. making

I want to make a difference. I want to change things. I want to have an impact. My personal website lays it out loud and clear: Write. Speak. Create. Inspire. Sometimes, though, creating content is more about showing a difference than making a difference. Take World Vision, for example. I manage the social media for […]

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Progress

I can still remember the whirr, hiss, buzz and beep of the external modem dialing in to “The Internet” when we first had it installed at home. I remember having limited access because it cost the same per minute as a local phone call each time you used it. I remember being patient enough (excited […]

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Know who you’re talking to

Marketers know who they’re talking to. They dig deep, deep down into the psyches of their ideal customers, their target market, working out their habits, their preferences, their pet-hates and their biggest loves. Creators don’t. We create because we want to see something out in the world, regardless of who sees it. But we need […]

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