POSTS IN Creativity

Finding your space

Earlier this week I shared some thoughts about creative spaces (and uncreative spaces). This morning, this article on creative spaces popped into my Twitter feed courtesy of my friend Leilani (also a writer and filmmaker). As I scrolled through the images on my phone I came to a sudden realisation about working spaces: they are […]

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Be prepared to walk away from your ideas

From time to time we all find ourselves in situations that at first seem like fantastic ideas and great opportunities, but then turn sour and move away from our first impressions. The same goes for creating content – we often jot down ideas, notes, concepts that we think will make great pieces of content that […]

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The distraction chair (and other creative spaces)

A couple of weeks ago I found this piece on 99u. In it, Herbert Lui shares Jack Gheng’s concept of having a dedicated chair that he uses for distractions (checking email, social networks etc) that sits away from his desk where he does most of his work. This is a great concept, but it’s not […]

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Our greatest success is ahead

Watching TV the other day (something relatively rare for me), I heard a woman say, “I can’t escape the feeling that my greatest successes are behind me.” I immediately felt sad for her. As creators we can never allow ourselves to think our greatest successes are behind us, they must always be in our future. […]

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On consistency

Earlier this year Seth Godin posted his 5,000th blog post. That’s an enormous number. That’s more than 13 years’ worth of daily posts. Seth reached this milestone (and the epic size of audience he now attracts) because he’s consistent: he shows up every day with quality content that speaks to his audience clearly and concisely, […]

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The new generation is stupid

The kids leaving school and college today don’t know how the world works. They don’t listen to us when we tell them the natural order of things. They won’t learn what we give them to learn. They set about doing things that they should learn from their elders all by themselves – trial and error, […]

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Modelling vs. mimicking

There are two types of people in the online world: those who model and those who mimic. Modelling is taking best practices from the best people and building something on the same structure that you make your own. Mimics take what someone else has done and churn out the exact same thing, hoping that because […]

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What should I create?

When we’re starting out with content creation for the world in which we operate we have to ask ourselves what it is that we want, or need, to create. There are almost limitless options, from podcasts to vlogs to plain-text blogs, all of which are viable answers to the question. The true answer, though, comes […]

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How to make non-fiction transmedia-friendly

The most exciting form of storytelling is the one that happens across multiple platforms. Too often, though, people see transmedia projects as being best suited to fiction where you can carefully plan, create and schedule the release of your work ahead of time. That doesn’t have to be the case, though. Non-fiction can be just […]

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Buzz vs. Hype

A couple of weeks ago passive income king Pat Flynn spoke on his Podcast about the differences between buzz and hype and enlightened me to something. Hype is an Americanised word meaning “swindle or extravagantly promote” and sums up the difference between the two words (and techniques) perfectly. Whenever we create we want to build […]

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