POSTS IN Content

Get a gimmick

At some point in history, gimmickery got a bad name. Having a gimmick became something that sleazy marketing people did as a back-handed way of over-promising and under-delivering. In the digital space, however, gimmickery is coming back in a big way. It’s no longer about pathetic add-ons with no value, about useless additional products rolled […]

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Why calendars matter

Although I don’t personally advocate the slave-to-calendars approach to content creation – nothing drains creativity faster than being told what we must create – I do like to create a schedule as much as I can. Having a good 4-weeks-ahead brainstorming session once a month can help shape ideas, messaging and content creation in a […]

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Buzz vs. Hype

A couple of weeks ago passive income king Pat Flynn spoke on his Podcast about the differences between buzz and hype and enlightened me to something. Hype is an Americanised word meaning “swindle or extravagantly promote” and sums up the difference between the two words (and techniques) perfectly. Whenever we create we want to build […]

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Editorial calendars

If we want our platform to really sing, we need our content to deliver timely, effective, useful and applicable advice/help/guidance/inspiration. The best way of staying relevant is to keep your calendar up-to-date with what’s going on in the world. There’s no point releasing a blog post about how the football World Cup affects your business […]

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Simple as…

I was reading a piece online recently that promised 5 tips on how to kickstart your social media success for small businesses. Tip 1: “Sign up to networks and get a following.” I stopped reading after that. Anyone who thinks “sign up and get a following” is useful advice to people who don’t know or […]

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On social automation

There are all kinds of ways to automate your social media now and there are all kinds of opinions on whether or not you should. I think both sides of the argument are right. You can’t automate opinion or conversation, but you can automate your sharing. Think of it this way: if you spend 30 […]

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Be the audience before the producer

A few weeks ago, I heard someone of note in the social media space say in a presentation, “I’ve recently [started] podcasting. I’ve recently started listening to podcasts.” That’s the wrong way round. If we have never been the consumer, how do we know what works and what doesn’t? Innovation comes from trying new things, […]

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When did you last craft content?

I write every day. I’ve made it a habit. I wake up, sit in chair by the window and read for 20-30 minutes with a cup of tea (that’s the Englishman in me), then move over to my Grandfather’s writing desk, open up my laptop to FocusWriter and spend 30 minutes just writing, nothing else. […]

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Freedom vs. Limitations

I wrote on Tuesday about the freedom of creating without limitations. Today I want to contradict myself because knowing what you can’t do can be just as valuable as what you can. Independent filmmakers often say they love the challenge because, without the “money hose” of Hollywood productions, they are forced to find more creative, […]

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Impact: showing vs. making

I want to make a difference. I want to change things. I want to have an impact. My personal website lays it out loud and clear: Write. Speak. Create. Inspire. Sometimes, though, creating content is more about showing a difference than making a difference. Take World Vision, for example. I manage the social media for […]

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