POSTS IN Content

Finding your space

Earlier this week I shared some thoughts about creative spaces (and uncreative spaces). This morning, this article on creative spaces popped into my Twitter feed courtesy of my friend Leilani (also a writer and filmmaker). As I scrolled through the images on my phone I came to a sudden realisation about working spaces: they are […]

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Do it well

A few months ago Zack Braff attracted the usual “he’s already rich enough” backlash for putting a project on Kickstarter to raise money from his fans for a not-quite-direct-sequel to GARDEN STATE. One of the perks (at just $10) was to received production updates, something that many/most filmmakers offer as a base-level perk for their […]

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Be prepared to walk away from your ideas

From time to time we all find ourselves in situations that at first seem like fantastic ideas and great opportunities, but then turn sour and move away from our first impressions. The same goes for creating content – we often jot down ideas, notes, concepts that we think will make great pieces of content that […]

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Stop caring

People on social networks have this nasty habit of caring too much. They use websites to track who’s unfollowed them, they pay attention to the people who have stopped paying attention to them, they fret over each and every single bump in their path. These things don’t matter. What matters is the people who are […]

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On consistency

Earlier this year Seth Godin posted his 5,000th blog post. That’s an enormous number. That’s more than 13 years’ worth of daily posts. Seth reached this milestone (and the epic size of audience he now attracts) because he’s consistent: he shows up every day with quality content that speaks to his audience clearly and concisely, […]

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Stop gaming the social networks

If you want more followers on social media, create and curate great content that adds value to their lives, don’t game the system by randomly following a ton of people in the hope they’ll follow back. It doesn’t add value to you or to them, it just adds numbers to your bottom line. But quantity […]

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Modelling vs. mimicking

There are two types of people in the online world: those who model and those who mimic. Modelling is taking best practices from the best people and building something on the same structure that you make your own. Mimics take what someone else has done and churn out the exact same thing, hoping that because […]

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Social media vs. social networks

Social Media is a catch-all term for things online that have social elements. Blogs, podcasts, videos (and video sites), Twitter, Facebook and other places. If you can share, comment or interact in any way, it’s social media. Social Networks are those platforms on which you assemble a network (see what I did there?) of friends, […]

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What should I create?

When we’re starting out with content creation for the world in which we operate we have to ask ourselves what it is that we want, or need, to create. There are almost limitless options, from podcasts to vlogs to plain-text blogs, all of which are viable answers to the question. The true answer, though, comes […]

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How to make non-fiction transmedia-friendly

The most exciting form of storytelling is the one that happens across multiple platforms. Too often, though, people see transmedia projects as being best suited to fiction where you can carefully plan, create and schedule the release of your work ahead of time. That doesn’t have to be the case, though. Non-fiction can be just […]

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