Stop caring

Posted in Content

People on social networks have this nasty habit of caring too much.

They use websites to track who’s unfollowed them, they pay attention to the people who have stopped paying attention to them, they fret over each and every single bump in their path.

These things don’t matter. What matters is the people who are invested in us for who we are and the value we bring.

If more people stop following than start, that’s something to worry about because it means that there’s something wrong with the way we’re communicating, but fretting over each and every unsubscribe doesn’t do us any good.

We need to stay engaged with the people who are there, who do get value from us and with whom we can interact and build a genuine relationship, not the people who have disengaged and moved on.

You can’t please all of the people all of the time.

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